Sebastian here again...Ill try not to go off so much on this one like I did with the Axe ad :-P
In Damien Cave's article, "On sale at Old Navy: Cool Clothes for Identical Zombies!",
Cave makes the point that clothing stores like Old Navy, Gap and Ikea have learned to sell products to consumers that sell the idea of "anti-corporate cool". I disagree with how its being pointed at Old Navy and Gap because that anti corporate style is sold EVERYWHERE...and plus, it doesnt seem like people that want to feel anti-corporate or whatever would even shop there in the first place...it would be more like Hot Topic or thrift stores or something...but I guess there are people that would think Old Navy is pretty cool, outlandish and mystifying...oh well...IM STOPPING NOW :-)
Wednesday, February 22, 2012
Monday, February 13, 2012
blog seed/sexual objectification
Hellooo I am Sebastian and this is my first blog post for english 100. This is mostly going to be about this Axe body spray advertisement i found on google images. This image seemed to be the best demonstration of cool and acceptance for men in America. This image shows a guy lifting his shirt up, with two seemingly beautiful women embracing him(you would assume this is because he is doused in Axe). "if you wear this product, you will be more sexually appealing to women, and will be happier" As well as selling their body spray product, this company is selling the idea to both boys and men that being attractive and sexy to women is important, and that wearing the product will improve their chances of achieving that goal. To me, this is a very sad part of Amerian culture, because it is implanting in the brains of boys and men that looking like this guy is important, and that women are attracted to guys that look "sexy" or "mysterious" and masculine. For guys that do not fit into the stereotype this company has depicted, what is created is a need that this product does not satisfy, only another peice to add to the self conciousness and self doubt that so many boys and men feel in America.

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