Sebastian here again...Ill try not to go off so much on this one like I did with the Axe ad :-P
In Damien Cave's article, "On sale at Old Navy: Cool Clothes for Identical Zombies!",
Cave makes the point that clothing stores like Old Navy, Gap and Ikea have learned to sell products to consumers that sell the idea of "anti-corporate cool". I disagree with how its being pointed at Old Navy and Gap because that anti corporate style is sold EVERYWHERE...and plus, it doesnt seem like people that want to feel anti-corporate or whatever would even shop there in the first place...it would be more like Hot Topic or thrift stores or something...but I guess there are people that would think Old Navy is pretty cool, outlandish and mystifying...oh well...IM STOPPING NOW :-)
Hey there Sebastian,
ReplyDeleteFirst of all, please *DO* "go off" as much as you would like to here on the blog. It's a great format for that and the Axe ad analysis definitely sparked a good discussion. I also showed it in my 11am class!
You know you have a good point here that those that are anti-corporate very well might not shop at Old Navy or IKEA. Those stores sure seem pretty corporate to me. Good observations--keep 'em coming!!//LM