Wednesday, March 14, 2012

Burying women with vodka

Out of all the ADs given in the text book, I chose these two because they somehow seemed related in my head...A vodka advertisement, and...dead women? sunglasses? a suit? a nice car? a shovel?...whatever they were trying to sell in the Jimmy Choo advertisement. A) In the Stolichnaya vodka ad is clearly targeting young women who like to party, and horny guys, with the hook being two hot steamy women who look ready to drink a bunch of vodka. 1) The women in the ad connect to the product for the same reason above...(hot steamy women looking to drink a bunch of vodka, which men like a lot. 2) The target audience would be men ages 18-40 who enjoy drinking, and women...You would most likely see this ad in a Playboy magazine, or a biker mag. The ad seems to be effective considering the attractiveness of the women, and of all the different flavor choices they give you on the side of the ad. 3) The women in the ad are in a nightclub looking setting, ready to party. The lifestyle projected promises a lavish,nightclub type lifestyle, promising sex through drinking and partying. 4)The text below the photograph unclearly implies seeking variety in both the product, and in women. It is also telling you that you should try all the different flavors in order to find the one that you think you like, which seduces the target to buy a bunch of bottles of vodka. The reader could be anyone from a child to an old man, yet it is presumed that the reader is between the ages of 18-40 B)Jimmy Choo advertisement was just creepy, wierd and unclear. It could be targeting rapists and murderers of any age, or people that like suits and sunglasses...the hook is clearly the seemingly dead woman in the back of the nice car. 1)In this ad, some guy is preparing to bury a woman who seems to be dead in the trunk of a car. The product being sold is not clear at all, yet it sells whatever it is selling by shocking the target. The desert setting just makes it look like the guy is trying to find a good place to bury the woman. The only thing im expecting in this ad is a murder case. I would have no clue what was being sold, even with the ad name presented. I probably would stop to read the ad, just because of how stupidly shocking the ad is. This ad obviously promoted women violence, the fact that there is a dead white woman laying in the back of a car with a black dude digging a hole to put her in... the whole scene is in pretense, leading up to your expectation that the guy is burying this woman...The whole ad was strangely mind boggling

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